One Platform for B2B & DTC Commerce
Leverage Shopify’s B2B & DTC commerce platform together with Concentrus’s ERP integration expertise to streamline your wholesale, distribution, and direct-to-consumer operations.
Run B2B and DTC on a single Shopify Plus storefront with native B2B features like company profiles, custom catalogs, and flexible payment terms.
Connect Shopify to NetSuite or Acumatica ERP so orders, inventory, pricing, and invoices stay in sync automatically.
Why Choose Shopify for Wholesale & DTC Together
Mid-market wholesale and distribution brands don’t have the luxury of running separate tech stacks for every channel. Shopify Plus gives you a single commerce platform that can support both DTC and sophisticated B2B buying—with native features for company accounts, catalogs, net terms, and self-serve reordering—so your wholesale buyers get the experience they expect without bolting on a dozen apps.
B2B Features Built for Wholesale Buyers
Company & buyer profiles
Represent each B2B customer as a company with multiple locations, roles, and permissions. Configure terms, tax, shipping, and catalogs per company.
Custom catalogs & price lists
Show different products and pricing by customer, region, or channel using B2B catalogs and price lists instead of duplicating products or stores.
B2B checkout & flexible payments
Offer negotiated payment terms, invoice workflows, and vaulted cards so buyers can pay the way their AP team expects.
Self-serve reordering & order history
Give wholesale customers an account portal where theycan repeat orders, view status, and track shipments without calling your sales team
Blended or dedicated storefronts
Run B2B and DTC on one domain with segmented experiences, or spin up a dedicated wholesale storefront if your B2B model needs a fully separate site.
Shopify + ERP Integration
One Back Office for Every Channel
Shopify is where buyers browse and buy. NetSuite and Acumatica are where inventory, costing, and financials actually live. When those systems are tightly integrated, you get real-time inventory, cleaner financials, and fewer late-night spreadsheet heroics. When they’re not, your team spends all day reconciling orders and fixing mistakes.
What We Connect
Shopify & Shopify Plus
NetSuite ERP
Acumatica ERP
For wholesalers, distributors, and hybrid brands:
- Multiple price tiers and contracts
- Large, repeat orders
- Complex shipping and fulfillment
- Need one commerce platform that your ERP can actually keep up with
What Gets Automated?
Orders
Shopify orders, quotes, and draft orders flow into ERP with correct items, pricing, taxes, and terms.
Customers & companies
B2B company data, locations, and contacts sync between Shopify and ERP so sales, finance, and operations see the same account.
Inventory & locations
ERP remains your system of record for inventory; Shopify gets accurate, near real-time stock across warehouses and channels.
Pricing, discounts & credit terms
Contract pricing and promotions are controlled from ERP or a single pricing strategy, then surfaced in Shopify by customer segment.
Fulfillment & tracking
Shipping, partial shipments, and tracking numbers are pushed back to Shopify so customers and reps always know what shipped.
Invoices & payments
Invoices and payment status sync with ERP, giving finance the audit trail and aging reports they need.
What That Means in the Real World
- No more double data entry from Shopify into ERP
- Fewer stock-outs and oversells
- Faster order-to-cash cycles
- Clean reporting across all channels (wholesale, retail, marketplaces, and ecommerce)
How Concentrus Helps You Launch Shopify B2B the Right Way
We don’t just “connect Shopify to ERP.” We help you design a Shopify B2B experience that fits your business model and supports your wholesale buyers.
Step 1
Strategy & ROI Modeling
Map your channels, margin targets, and operational bottlenecks.
- Build a Shopify + ERP roadmap tied to hard numbers—order processing time, inventory turns, DSO, and labor hours.
- Help you justify the investment internally with an ROI-backed business case.
Step 2
Shopify B2B & Storefront Design
- Decide on blended vs dedicated B2B storefront (one store for B2B + DTC or separate wholesale store) based on your buyer journey.
- Configure company profiles, catalogs, pricing tiers, and payment terms aligned with your ERP and finance policies.
- Design a B2B UX that feels like DTC—fast, modern, mobile-friendly—but respects how wholesale buyers purchase (bulk, reorder, terms).
Step 3
ERP Integration & Automation
- Implement and configure the integration between Shopify and NetSuite or Acumatica using vetted connectors and/or iPaaS tooling.
- Map data flows for orders, customers, items, pricing, inventory, tax, shipping, and invoices.
- Set up workflows for approvals, credit holds, backorders, and partial shipments that match how your operations team really works.
Step 4
Testing, Launch & Training
- Run sandbox and pilot testing with real customers and orders.
- Train sales, customer service, operations, and finance on the new Shopify B2B flows and dashboards.
- Monitor integration health post-launch and refine as your volume and channels grow.
Built for Mid-Market Wholesale, Distribution & Hybrid DTC Brands
You’re not a startup testing your first SKU, and you’re not a Fortune 500 with custom everything. You’re the mid-market: growing, complex, and under pressure to do more with less. Your Shopify wholesale solution needs to plug into ERP, support real-world B2B workflows, and stay flexible as you add channels and brands.
Typical Clients We Serve
- Wholesale distributors selling to retailers and dealers
- Manufacturers moving into direct-to-consumer without abandoning channel partners
- Multi-brand portfolios consolidating ecommerce and ERP onto fewer platforms
- Distributors managing regional pricing, reps, and credit terms
Pain Points We Address
- Managing multiple channels (DTC site, wholesale portal, marketplaces) without losing control of inventory
- Complex B2B pricing and contract terms that don’t fit basic ecommerce discount logic
- Slow, manual order entry from email/EDI into ERP
- Fragmented data between Shopify, ERP, and financial reporting tools
Why Partner with Concentrus for Shopify + ERP
Concentrus is an ERP-focused consultancy and value-added reseller for both NetSuite and Acumatica. That means we don’t treat Shopify as a standalone web project—we design your Shopify wholesale and B2B experience around your ERP, financials, and operations from day one.
ERP Experts First, Shopify Integration Specialists Second
- Deep experience implementing, optimizing, and rescuing NetSuite and Acumatica ERP.
- Proven track record integrating ERP with ecommerce, marketplaces, and other front-end systems.
- Understanding of finance, operations, and IT requirements—not just marketing and design.
The Concentrus Advantage™
- Quantify the impact of Shopify + ERP on time-to-invoice, error reduction, and fulfillment speed.
- Help your CFO or finance leader build the business case internally, not just “pitch a new site.”
Integration + Change Management Under One Roof
- ERP implementation, integration, and rescue services all under one partner.
- Marketing, sales, and operations alignment so the new Shopify B2B workflows actually get adopted.
- Ongoing support so your Shopify, ERP, and reporting don’t drift apart over time.
Ready to See Shopify Wholesale + ERP in Action?
If you’re evaluating Shopify B2B or considering a migration from legacy wholesale systems, let’s talk through your channels, ERP landscape, and ROI targets. We’ll show you how a unified Shopify + ERP integration can support both your wholesale and DTC growth.
Book a Shopify + ERP Strategy CallOn a Shopify + ERP Strategy Call, we can:
- Review your current channels, systems, and pain points
- Discuss whether Shopify B2B and Shopify Plus are a fit
- Outline a phased roadmap for Shopify + NetSuite or Acumatica
- Identify the KPIsthat matter to your leadership team
Shopify B2B + ERP Integration FAQs
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Do we need Shopify Plus to use Shopify B2B features?
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Which ERPs do you integrate Shopify with?
Concentrus specializes in NetSuite and Acumatica ERP. As a VAR and implementation partner for both platforms, we design Shopify B2B + ERP architectures that respect how your finance, inventory, and operations teams already work, instead of forcing you into a generic connector template.
How long does a typical Shopify + ERP project take?
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How long does a typical Shopify + ERP project take?
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